We have connections with hundreds of high-quality sites and we can leverage our relationships for our clients. This type of ranking puts you in the opportunity to be front and center for your customer. Did you know there are good and bad ways to do SEO like the heroes and villains we see in movies? These two sides of SEO are called white hat and black hat, and you can guess what they both mean. For example, if you look at job listings for content writers, you’ll see lots of job descriptions that require writers to write only really long articles that are 2,000+ words.
Security & HTTPS
You can choose exactly how deep you want to go and which parts of a site you want to analyze. Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs. I’ve been using it for so many years that I can’t even remember when I started. When I clearly see which pages are losing traffic, I know exactly where to focus my efforts.
These tags appear in the HTML document containing instructions for rendering a web page and do not appear to users as they browse it. Some types of meta tags (like title tags) might appear on the search engine results page (SERP), though. To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information.
In the alt text, describe the image using the keyword of the content. You can simply use the same keyword from the title and meta description. Using tools like Semrush and Google's Keyword Planner, you can analyze different keywords and determine whether they are a good fit for your brand and buyer personas.
Link to relevant resources
Then, write testimonials for these places and include a link to your website. This means that if the referring website has a high domain authority, the link will benefit your rankings. The algorithm has so many ranking factors because it wants to connect people with the exact product or service they’re looking for.
Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords. This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy. Local SEO is a strategy to make your business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results.
- Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results.
- Track key metrics, such as keyword rankings, organic website traffic, content publishing/sharing, and review volume.
- ALT text refers to the ALT attribute or alternative text applied to images on your site.
- It can show issues with broken links, duplicate content, metadata, redirects, and internal linking.
- If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
Support other aspects of your digital marketing strategy
And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — SEO Anomaly even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well.