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First, a backlink from a highly trusted website signals some level of approval and validation, so website visitors are more inclined to view your website in a positive light. Second, highly trusted websites are considered to have more SEO weight as measured by Domain Authority. A backlink from a high Domain Authority website like CNN […]

A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly. Header tags (from H1 to H6) organize and structure content for both readers and search engines. The H1 tag is particularly important as it typically contains the primary keyword and summarizes the page […]

You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. Web pages that rank highly in search engines contain content that closely matches users’ search intent. That means considering what searchers are looking for when they enter queries and then […]